![]() ![]() Today’s press conference messages are often drafted by someone in public relations or media, and reviewed by legal counsel when warranted. You should also have a brief prepared statement that you will read and restate if necessary. ![]() Wasting the media’s time on a frivolous issue will only set you up for challenges later on. You should have a good reason for holding a press conference. First we’ll examine preparation, then discuss the actual press conference. You understand that there may be moments of tension, but you also know you have a choice in how to respond. Positive or negative, your role as a speaker at a press conference is to deliver the prepared message and to represent the business or organization in a professional manner. It can also be held to clarify information regarding the CEO’s trip to Chile with an alleged mistress, the recent law enforcement sting operation on the illegal sale of controlled substances from the hospital, or to announce the layoff of employees as part of a reduction in force. Press conferences can be held for positive news like the announcement of a new hospital wing that will increase the health care services available to the community. It also requires a sense of calm in the confidence that you know your material, know how to tactfully say you don’t know or don’t wish to comment, and a sense of humor to handle the “gotcha” questions. The press conference normally requires a seasoned representative of the company or business with established credibility and integrity. It normally involves a written statement that is read exactly as written and is followed by questions and answers. This section discusses the press conference, from preparation to execution (pun intended).Ī press conference is a presentation of information to the media. The way to calm your nerves is to be confident in your material. It can take your fear of a misquote, or a stumble, or a misstatement replayed across the Internet thousands of times in the next twenty-four hours and make you wish for a blindfold and a cigarette, but that won’t help. It can make you nervous, scared, and reluctant to speak at all. Holding a press conference when you are unprepared can feel like standing in front of a firing squad, where all the journalists are armed so no one will carry the guilt of the winning shot. Discuss how to prepare and conduct a press conference.Discuss the purpose of a press conference.These examples are programmatically compiled from various online sources to illustrate current usage of the word 'press conference.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. 2023 Federal Reserve Chair Jerome Powell splashed some cold water on the survey during a press conference following the central bank's last policy meeting. 2023 State Assembly members held a press conference on campus. 2023 Six days after the raid, Adams convened a press conference to address what was going on. Emily Alvarenga, San Diego Union-Tribune, 14 Nov. 2023 Robert Garcia, chair of the Tucson organization’s board of directors, said during a virtual press conference Thursday that Jones has denied any improper action. 2023 Afterward, the president will hold a solo press conference. Jack Birle, Washington Examiner, 15 Nov. 2023 President Joe Biden is holding a press conference after meeting with Chinese President Xi Jinping ahead of the Asia-Pacific Economic Cooperation summit in San Francisco. 2023 During a press conference in May announcing the move, Manud Abud, CEO of the Latin Recording Academy, said the decision is supposed to open doors for Latin American artists who would not have access to the Spanish music market otherwise. Recent Examples on the Web During a press conference Sunday morning, California Governor Gavin Newsom, Los Angeles Mayor Karen Bass and Vice President Kamala Harris announced the 10 Freeway will reopen in time for Monday morning's commute, with some lanes possibly opening as soon as Sunday night. ![]()
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